Good blogging: >> Top tips
Headline	Use descriptive titles that explain what the post is about. Remember the headline is read by search engines, RSS readers, the blog archive, online bookmarks and so on. Descriptive headlines help readers find you first off...and then...again and again...
Content	Get to the point and share your core ideas and themes - fill in the details and commentary later. The first and second sentence is where you win or lose your audience - it's where users decide if they want to continue reading. Be snappy and engaging - use only the words required to get your point across in the style and way you want to. Blog about your passions, experiences and knowledge of the subject/topic - engage others through your enthusiasm and interest. Entertain!...readers love laughs, gossip and fun conversation when it's appropriate. Be informative - not patronisin. Be open and share information with your readers...bogging is in part about helping others keep up to date. Continually review your blog and check it's useful. Is it of interest to your audience? Be unique and distinguished. Whether it's your content, tone or style - offer them something different from others. Are you a fair and understanding voice or a healthy sceptic? Are your posts newsy or opinion focussed.
Linking	Use links wisely - the first link is the one most people click on and the main link for your article. Only link to content explicitly relevant to what you're saying. More general related links can always be listed at the bottom of a post. Remember - too many links diffuse your point making your contribution less solid and understandable.
Generate discussion	Be open and accepting of feedback and comments - positive and critical to encourage debate Put yourself on the line...share what you really think Be constructive in your criticism - not unhelpfully harsh
Good practice	Write acronyms in full on first mention in each blog post. You may know what ICA stands for - some readers may not... Credit your sources with a mention and link. As opposed to mainstream news posts, bloggers usually tell where they got the story from. Hyperlink relevant content...your part of the web - not separate from it. Use lists, images, tables, sub-headlines, examples, indented notes, indented quotes, icons, colors, bold and italics to lighten up your article and make it easier to scan read. Proof read your post before posting. An error now and then isn’t so bad - but fewer errors raise the standard. Also readers will be able to understand what your saying more quickly. Sign off with your name/tag at the bottom!
Credits	Pro Blogger Danny Sullivan
More Tips	Top Tips for Writing Blog Posts Seth Godin on good blogging Newsome.org - Five steps to good bogging The TLog